Free Front Door Check · public info only

How does your business look to a customer before they ever reach out?

Send us your website and we'll score your business on the four things that grow a service business: getting more leads, saving more of them, upselling in a helpful way, and turning one-time customers into lifelong ones. You get a private results page with three fixes you can make this week. No call, no pitch, no card.

Get my free check →

Takes 60 seconds. Results in about 5 business days. See a sample report

What we get in return

The trade, in plain terms

We're researching how small service businesses win and lose customers, so you get a free check and your results, with your name removed, help the research. If you want more help later, we'll tell you what it costs, and if not, the fixes are yours to keep. See what the research has found so far in The Philadelphia Front Door Index, a study of 339 independent Philadelphia businesses.

What we score

The four pillars of a business customers stay with

These are the same four pillars behind the osNOVA book Don't Lose the Customer You Already Have. We score each one the way a customer experiences it: phone in hand, comparing you to two other options down the street.

Pillar 1

Get more leads

"Can I find them, and do they look right for me?"

  • Google profile, maps and listings
  • Name, hours and phone consistent everywhere
  • What your site says on a phone in 5 seconds
  • Review count and recency
53%

of mobile visits are abandoned when a page takes over 3 seconds to load.2

Pillar 2

Save more leads

"How do I book, and will anyone answer?"

  • Taps from Google to a booked appointment
  • After-hours options
  • Whether you say when you'll reply
  • Text, chat and form follow-through
7×

Firms that replied to inquiries within an hour were about seven times as likely to qualify the lead.1

Pillar 3

Upsell, helpfully

"What are my options, and what's right for me?"

  • A clear service menu with price ranges
  • Good, better and best options
  • Add-ons, packages and plans
  • Content that explains what people are buying
$80k

Worked example: 200 jobs a year, 1 in 5 customers picks the better option at +$2,000.

Pillar 4

Lifelong customers

"Will I hear from them again, and do I want to?"

  • Reminders and maintenance or recall messages
  • Review requests and how you reply
  • Memberships, plans and loyalty perks
  • Reasons to come back and refer a friend
5–25×

Winning a new customer costs 5 to 25 times more than keeping one you have.3

What you get back

A private results page, written for an owner

  • A score for each of the four pillars, with every check behind it
  • Three fixes ranked by effort, each tied to a pillar, with the exact steps
  • One bright spot: what you already do better than most
  • How you compare to similar businesses in this batch
  • An open invite to free live working sessions

What this is not

We only see what a customer sees

We don't log in to anything, call your staff or mystery-shop you; we look at public information only.

That also means we can't see what happens inside: scheduling, handoffs, no-shows, how jobs get closed out. If you want that looked at, it's a separate, paid diagnostic that you'll never be pushed into.

Start here

Pick how much you want to share

Every option gets the same friendly check from us, so pick whichever feels easiest.

Fill out as much or as little as you like. The more you tell us, the more specific our advice can be for your business.

Your business
No website? Paste your Google, Yelp or Facebook page.

What happens next

From form to fixes

Today

Confirmation

An email confirms your spot and which batch you're in.

Within 5 business days

Your results page

Scores, three fixes and how you compare, on a private link.

3 days later

A quick check-in

We ask how fix #1 went, and you can reply with any questions.

When you're ready

Free live sessions

Work through the fixes alongside other owners, one hour, online.

Free live sessions

Learn alongside other owners

One-hour online workshops, free and camera-optional. Pick one that fits what you're working on.

See all events →

Questions

Before you hit send

Is it really free?

Yes, with no card, no trial and nothing to cancel. The check is paid for by what we learn from running it across many businesses.

Do I have to get on a call?

No. Everything arrives in writing. If you want to talk it through, join a free live session or reply to the results email.

Who sees my results?

Only you, through a private link. Research reports use combined numbers with names and identifying details removed.

What if I don't have a website?

Send your Google, Yelp or Facebook page. That's where most customers find you anyway, so it's a fair place to start.

Why only 15 a week?

Each check is reviewed by a person as well as a tool, and limiting the batch keeps the fixes specific to your business.