How does your business look to a customer before they ever reach out?
Send us your website and we'll score your business on the four things that grow a service business: getting more leads, saving more of them, upselling in a helpful way, and turning one-time customers into lifelong ones. You get a private results page with three fixes you can make this week. No call, no pitch, no card.
We're researching how small service businesses win and lose customers, so you get a free check and your results, with your name removed, help the research. If you want more help later, we'll tell you what it costs, and if not, the fixes are yours to keep. See what the research has found so far in The Philadelphia Front Door Index, a study of 339 independent Philadelphia businesses.
What we score
The four pillars of a business customers stay with
These are the same four pillars behind the osNOVA book Don't Lose the Customer You Already Have. We score each one the way a customer experiences it: phone in hand, comparing you to two other options down the street.
First searchInquiryThe jobYears of repeat business
Pillar 1
Get more leads
"Can I find them, and do they look right for me?"
Google profile, maps and listings
Name, hours and phone consistent everywhere
What your site says on a phone in 5 seconds
Review count and recency
53%
of mobile visits are abandoned when a page takes over 3 seconds to load.2
Pillar 2
Save more leads
"How do I book, and will anyone answer?"
Taps from Google to a booked appointment
After-hours options
Whether you say when you'll reply
Text, chat and form follow-through
7×
Firms that replied to inquiries within an hour were about seven times as likely to qualify the lead.1
Pillar 3
Upsell, helpfully
"What are my options, and what's right for me?"
A clear service menu with price ranges
Good, better and best options
Add-ons, packages and plans
Content that explains what people are buying
$80k
Worked example: 200 jobs a year, 1 in 5 customers picks the better option at +$2,000.
Pillar 4
Lifelong customers
"Will I hear from them again, and do I want to?"
Reminders and maintenance or recall messages
Review requests and how you reply
Memberships, plans and loyalty perks
Reasons to come back and refer a friend
5–25×
Winning a new customer costs 5 to 25 times more than keeping one you have.3
What you get back
A private results page, written for an owner
A score for each of the four pillars, with every check behind it
Three fixes ranked by effort, each tied to a pillar, with the exact steps
One bright spot: what you already do better than most
How you compare to similar businesses in this batch
An open invite to free live working sessions
What this is not
We only see what a customer sees
We don't log in to anything, call your staff or mystery-shop you; we look at public information only.
That also means we can't see what happens inside: scheduling, handoffs, no-shows, how jobs get closed out. If you want that looked at, it's a separate, paid diagnostic that you'll never be pushed into.
Start here
Pick how much you want to share
Every option gets the same friendly check from us, so pick whichever feels easiest.
Request received
Thanks, we've got it from here.
Keep an eye on your inbox for a quick confirmation email. We'll take a careful look at your business and send your results within about 5 business days. If this week's spots are full, you'll be first in line for next week.