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The Foundation Series Β· Book 1

Don't lose the customer you already have.

Simple systems for answering, following up and bringing people back. A short, practical book for owners of small service businesses.

What's inside

A pocket guide you work through with a pencil.

Short chapters, real examples from trades, salons, med spas, offices and studios, and an exercise at the end of each one.

Get more customers

Be where people look when they need you, and look open when they find you.

Getting booked

Answer, follow up and make booking take two minutes, so fewer leads slip away.

Sell more to each one

Set expectations, smooth the handoffs and send people home with the next step booked.

Bring them back

Give people a reason to come back and options worth buying, without being pushy.

Start with the exercise the book is built around

The Customer Blueprint: map one of your most common services, step by step, from the customer's side. Free, and it takes about ten minutes.

Map your customers
Pre-register

Get a copy when it comes out.

Leave your email and we'll send you the free ebook chapter and a note when the paperback is ready.

Two ways in

Have us run it, or learn to do it yourself.

If you'd rather have it done for you, the book covers the same work we run for clients.