Take the Checkup
The Systems Desk
BP-03 · Beauty & aesthetics

For med spas

Clients come for results and stay for trust. This desk covers how they find you, decide to book, and keep coming back.

Not you? Barbershop Home trades Salon or barber Dental or medical Law or tax Gym or studio Auto shop Online service Something else
The med spas blueprint · as it usually is

A typical first treatment, start to finish

Where people drop offPoint of service
1 · Finds you 2 · Consult 3 · Waits 4 · Treatment 5 · Checkout 6 · After Customer Sees before-and-afters on Instagram, checks reviews Books a consult, unsure what it will cost Wonders what to avoid before the appointment Gets the treatment Pays, hears about products Not sure what's normal while healing or when to return You Posts results when there's time Talks price only in person Sends a generic reminder Delivers great results Mentions the membership Waits for them to rebook
Map your own version Get a route for your shop

Pick what to fix first

Each one: a guide, a tool and a script
Get more clients Before-and-afters with real context: what was done, how long it took, what it cost. Start here → Win more of your leads Share a price range up front so consults turn into bookings. Start here → Keep clients coming back A healing-week text series so clients feel looked after. Start here → Offer more, honestly A take-home care sheet that recommends instead of pushes. Start here → Run it with less chaos One calendar view for providers, rooms and product stock. Start here →

Steal these. Today.

Three texts med spas can copy as-is. Swap the brackets and save them as quick replies.

Before the consult

Hi [NAME], looking forward to your consult on [DAY]. Most [TREATMENT] plans run [PRICE RANGE]; we'll find what fits you. Come with a clean face and any questions.

Naming a range early takes the fear out of the visit and avoids surprises.
Day after

Hi [NAME], checking in after your [TREATMENT]. A little [NORMAL EFFECT] is normal for [DAYS] days. Anything else, text us here.

Clients who feel cared for after a treatment are the ones who come back.
Touch-up time

Hi [NAME], it's been about [WEEKS] weeks since your [TREATMENT], usually when a touch-up keeps results looking their best. Want me to hold [DAY] at [TIME]?

A reminder timed to the treatment beats a generic "we miss you."

Read next

STEAL THIS The Healing-Week Text Series
SAME JOB, TWO WAYS The Consult: Price at the End vs. a Range Up Front
DO THE MATH What an Off-Season Touch-Up Campaign Is Worth
OWNER'S GLOSSARY Client Education: Selling by Explaining
● Free live session

The First 90 Days of Your Business

Proven Strategies for Testing Your Idea, Finding Your Customer and Setting Your Price Free, online, 60 minutes.

Save my seat Fri, Oct 16 · 12–1 pm ET · Online More sessions
Three ways to get help

Do it yourself, learn it live, or have it done for you.

01 Do it yourselfEvery guide, tool and script on this desk is free. No account needed.
02 Learn it liveFree 60-minute online sessions where you build the system as you go.
03 Have it done for youOsnova sets up the texts, reminders and booking flow for your business.

Tell us about your business

We'll reply with the three changes we'd make first. Free, no call required.

Or write to hello@osnovaops.com