An Owner's Guide to Knowing What Your Customers Really Want
Most owners have a story about who their customers are and why they come back. Some of it's right, and some of it is a guess that's been repeated so long it feels like a fact, and it quietly shapes your prices, your hours and what your website says.
This Deep Dive covers simple customer research you can do between appointments. We'll go through three questions to ask real customers, how to watch what people do on the phone and at the counter, how to keep a running list of common questions, and how to sort customers into new, repeat and drifted so you know who's worth what, all without made-up profiles or long surveys.
Bring a pencil and your last 20 customers or appointments. Camera is optional, and everyone who registers gets the recording and the worksheet.
Owners of established service businesses who want to know their customers from real evidence instead of guesses.
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Read the articleYes. Everyone who registers gets the recording and the worksheet afterward, so sign up even if you can't make it live.
No. Join from your truck, your office or your kitchen table; camera and mic are optional the whole time.
Nothing. The workshop, the recording and the worksheet are free.
It runs on Google Meet. The link arrives by email as soon as you register, with a reminder the day before and an hour before.
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Save my seatEvery workshop teaches the same work we run for clients, so you can do it yourself or hand it to us.