Proven Strategies for Testing Your Idea, Finding Your Customer and Setting Your Price
You've got the idea and maybe a name. What you don't have yet is proof that people will pay for it, or a clear sense of who those people are and what to charge them.
This hands-on workshop walks through the first 90 days in an order that saves money. We'll test your idea by talking to real people (with the exact questions to ask), sketch out who your first customer is and where they look, work out a first price from your costs and your time, and set up only what you need to start taking calls. You'll leave with a one-page plan and five people to talk to this week.
Bring a pencil, a few blank sheets and your idea in one sentence. Camera is optional, and everyone who registers gets the recording and the worksheet.
People about to start, or a few months into, a service business: trades, salons, studios, coaches, shops.
Price quotes, packages and service menus profitably with a cost checklist and a minimum-margin rule that keeps underpriced work from quietly eating your year.
Read the articleFlat-rate pricing for contractors keeps your margins steady and invoices dispute-free. Build a price book from your true costs, hourly math included.
Read the articleThe six numbers every small service business owner should check weekly, and how to set your own baseline so you catch problems in days, not a bad year.
Read the articleYes. Everyone who registers gets the recording and the worksheet afterward, so sign up even if you can't make it live.
No. Join from your truck, your office or your kitchen table; camera and mic are optional the whole time.
Nothing. The workshop, the recording and the worksheet are free.
It runs on Google Meet. The link arrives by email as soon as you register, with a reminder the day before and an hour before.
An Owner's Guide to Knowing What Your Customers Really Want
Wednesday, October 21, 2026 · 12:00 pm–1:00 pm ET · Online · Free
Learn what your customers really want from their own words and habits. Simple customer research for busy owners, no surveys required.
Save my seatHow to Find Yours and What to Fix First
Wednesday, October 28, 2026 · 12:00 pm–1:00 pm ET · Online · Free
Regulars not rebooking? Leads not turning into jobs? Learn nine common reasons bookings slow down and how to pick what to fix first.
Save my seatSimple Tools and Dashboards That Give You Your Week Back
Friday, October 30, 2026 · 12:00 pm–1:00 pm ET · Online · Free
Practical AI for small business busywork: replies, notes, schedules and a simple weekly numbers dashboard you build live and keep.
Save my seatEvery workshop teaches the same work we run for clients, so you can do it yourself or hand it to us.