And How to Show Up in Every One
Someone needs a hairdresser, a roofer or a new dentist. Before they call anyone, they ask a friend, check the neighborhood group, search Google, read reviews, scroll a few photos and click through to a website. If you're missing from a couple of those, or what they find is out of date, they move to the next name and you never hear about it.
This Deep Dive walks through the six places customers look before they hire, and how to show up in every one without living on your phone. We'll cover word of mouth, local groups, your Google profile, reviews, social media and your website, plus the offline basics like your truck, sign and card.
Bring a pencil and your phone. Camera is optional, and everyone who registers gets the recording and the worksheet.
Owners who get good work from referrals and want more people to find and trust them before they call.
Local SEO for small service businesses: earn a spot in Google's map pack without a costly agency, using a simple Google Business Profile checklist.
Read the articleGet more 5-star Google reviews for your small business with a simple ask your team can make after every visit, plus request scripts that never feel pushy.
Read the articleHow to respond to negative reviews as a small business owner: reply in a way that wins back trust and reassures future clients, with copy-and-paste templates.
Read the articleYes. Everyone who registers gets the recording and the worksheet afterward, so sign up even if you can't make it live.
No. Join from your truck, your office or your kitchen table; camera and mic are optional the whole time.
Nothing. The workshop, the recording and the worksheet are free.
It runs on Google Meet. The link arrives by email as soon as you register, with a reminder the day before and an hour before.
Proven Strategies for Testing Your Idea, Finding Your Customer and Setting Your Price
Friday, October 16, 2026 · 12:00 pm–1:00 pm ET · Online · Free
Test your idea with real people, find your first customer and set a first price you can stand behind. A free, hands-on hour for new owners.
Save my seatAn Owner's Guide to Knowing What Your Customers Really Want
Wednesday, October 21, 2026 · 12:00 pm–1:00 pm ET · Online · Free
Learn what your customers really want from their own words and habits. Simple customer research for busy owners, no surveys required.
Save my seatHow to Find Yours and What to Fix First
Wednesday, October 28, 2026 · 12:00 pm–1:00 pm ET · Online · Free
Regulars not rebooking? Leads not turning into jobs? Learn nine common reasons bookings slow down and how to pick what to fix first.
Save my seatEvery workshop teaches the same work we run for clients, so you can do it yourself or hand it to us.